Smashbox Always On Gel Liner Review | Rutele

Hi baby cakes,

I am so excited about today’s post…I saw these liners on Tati’s YouTube and have been wanting to try them out sooooo badly! I finally caved on my “no buying” streak (let’s be real, I have issues and just can’t handle that) and went to Ulta. There I was mesmerized by the 10 different shades. I really wanted to sweep all of them up…but they are $18 a piece so I had to slow my role… I am not made of monayy.

After standing there for about 20 minutes, I narrowed it down to these three colors: Private (navy), Bubbly (rose gold), and Fish Net (black). If figured these were the basic colors that I would use most.

The packaging is nice, sleek and shows the pencil right on the outer shell, so you know what to expect inside. These are non retractable so if you don’t have a sharpener, you should pick one up as well. They claim to last 24 hours but be bendable on initial application until they dry down. These are formulated without parabens, sodium lauryl sulfate, phthalates, fragrance, talc and alcohol.

The actual pencils are nice, slim and fit nicely in the hand.

Here are the swatches on my arm. They are super creamy like butter. Ugh its so nice gliding these on because of the high pigmentation and the no tugging factor. They just glide right on. The colors are so beautiful and so opaque.

How To Use:

If you haven’t used it yet there is no reason to sharpen this, unless you want a finer point. To sharpen you need a pencil sharpener, which can be a makeup one but I have used a regular pencil one and it works just the same. Take the pencil and apply along the lash line or in the inner rim in short strokes. You can  mix the colors to create cool and graphic looks.

My Thoughts:

HOLY HELL I AM IN LOVE…who needs a man when you can have good makeup! LOL this is sooo creamy, glides on so easily (which is perfect for your inner rims of the eyes) and stays on so long without smudging! It is so pricey, yes but you get a ton of product and it is extremely high quality. If I was rich, I’d buy every single of of them. I would absolutely suggest at least grabbing the black one for every day use!

Have you used these magical pencils?? Let me know!


XOXO, Rutele!


  1. Blame It On The Deal May 15, 2017 / 12:26 pm

    Have you tried wearing these all day? I’m always on the hunt for a good liner that lasts all day on my waterline!

    • Rutele May 15, 2017 / 3:00 pm

      Yeah these last all day long!!

    • Vickie Reece October 12, 2018 / 8:37 am

      All day! Even gone to sleep and still on the next morning! Best liner hands down!!

  2. Morgan December 26, 2017 / 4:47 pm

    I know that it is non-retractable, but can you use a sharpener to get more product out?

    • Rutele December 26, 2017 / 4:48 pm

      Yes of course!!

      • sybil July 17, 2018 / 10:45 am

        the pencil is actually made of plastic, how can you sharpen it? mine seems not working

      • Rutele July 17, 2018 / 10:50 am

        It will sharpen just like a wooden one!

  3. Kris Martell January 14, 2018 / 1:08 am

    Wait these have to be sharpened? I searched the internet because it seems like they should be retractable. I’m disappointed now cause a pencil sharpner seems like it will ruin most of the product.

    • Rutele January 26, 2018 / 10:35 am

      Hey!! I sharpen mine and they don’t get ruined!

      • Lynn March 9, 2018 / 8:50 pm

        I am trying to figure out how to save my pencil, lol, I lose half of it each time I sharpen it, do you use a specific brand of sharpener? This is the only bad thing I have to say about this great eyeliner. Smashbox , please put a sharpener on the always on gel liners..😊😊

      • Rutele March 11, 2018 / 12:40 am

        Hey! I use the NARS sharpener! It’s got two different sized sharpeners in there which I love!

  4. Melissa Chilson January 26, 2018 / 10:04 am

    Yes I have the same question! I can’t seem to figure out how to get more product from mine!

    • Rutele January 26, 2018 / 10:34 am

      I use a pencil sharpener and it works for me!

    • Rutele January 26, 2018 / 10:34 am

      Unless they changed the packaging since I purchased them.

    • Kelly cafiso September 19, 2018 / 10:29 am

      I love this gel eyeliner but I cannot find a shop in that sharpens it to a point that usually breaks or or shopping is very badly! Smashbox needs to do something about this!

  5. Simone September 11, 2018 / 9:32 pm

    I love the product, texture and colour but am extremely disappointed when I try to sharpen with a pencil sharpener. The lead/gel just breaks off leaving nothing ….I paid $49 for this pencil and just keep loosing all the product. Probably won’t buy again…..

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